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B2B Marketers Want Inbound, Social, Marketing Automation and Content
People have more control over how they communicate, look for information, which interaction channels they choose and how they win advice during the buying journey. The proliferation of channels is a...
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Integrating Social and Email: It’s About Relevance, Not Channels
When I read posts about the use of social media within email marketing and vice versa, the topics very often cover how to use social to get more subscribers or how to use email to get more social...
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Bryan Eisenberg on Social, Conversion and Content Marketing
Bryan EisenbergBryan Eisenberg and his brother, Jeffrey, need no introduction. They have written books with titles such as ‘Persuasive Online Copywriting: How to Take Your Words to the Bank’, ‘Call to...
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Dela Quist: Email Frequency and Unlocking the Brand Potential of Email
Dela QuistDela Quist is a well-known name in the email marketing industry. With sometimes controversial views, he makes marketers think and that is always a good thing. Dela was a keynote speaker at...
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Make Your Blog and Email Marketing Work Together
Sometimes we get so caught up just keeping our email programs running that we get tunnel vision. We forget that email is an essential tool in the marketing toolbox, an ingredient in the marketing mix,...
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Blinded by Channel-Centric Marketing: the Eye of the Beholder
When social media started to become ‘big’, a new species was born : the social media expert, also known as pundit, maven or guru. Many of them had a PR or blogging background and few had a (digital)...
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Email Marketing: The Customer-Centric Culture Failure
Econsultancy’s Email Marketing Industry Census 2012 report shows email is still seen as a channel with a good return, with 70% of company respondents (thus, no agencies) saying ROI of email marketing...
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Always Be Optimizing: Don’t Forget Your Digital Marketing Crew
‘Always be closing’ has been the most famous sales phrase for decades. ‘Always be optimizing & improving’ should be more than a mantra for customer-centric marketers, they should show it by...
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